Stand Out In Networking Circles By Becoming A Subject Matter Expert
It might surprise you to learn that Oprah didn’t create the concept of the book club. While she popularized it for many, most experts feel book clubs have been around since the early 1700’s. At the start they were more often reading clubs – books were scarce and not everyone could read, so they often involved one person reading the book to the rest of the group.
The next step is to get your articles printed in real print publications, on paper. Again, strangely, an article on paper earns you more expert points than an article on the web.
Do you and/or your company participate in industry events such as association meetings, trade shows, etc.? It takes more than attendance. It takes participation. Are you on panels? Do you write articles for the industry publications? Consider being involved in industry events – maybe even being on the board.
Because of this, calling ourselves experts rarely works. We are free do this all we want, but only when others trust us enough to come to us for information that can help solve their most intimate problems has this really taken shape in the world. So becoming an expert starts with some serious internal work.
Every day that I am alive, I gain new experiences that affect who I am as a writer. This experience goes into my writing. Even business and corporate writing can still be affected by the writer’s personal experiences. So each day that I am alive, I am also learning how to be a better writer.
Then what is the solution? The solution which should be taught in all sales training programs is quite simple. When marketing as a sales professional you need to follow a certain framework. The problem is, most sales courses teach mistakenly that a sales professional should advertise his or her product or service. The correct way of marketing is to strategically position or market yourself as an essay writing service reddit.
You need to decide how many members you want. The group should be about 5-10 people, and have something in common outside the book club. You can decide if you want a same sex group, only read science fiction and fantasy, and so on.
If you’re now asking yourself how you prove it, don’t feel alone. The reason for that is because you’ve never thought about it before and chances are, still don’t think of yourself as an expert. Give it some time, get used to telling yourself you know your work. You are an expert!
You may have a limited marketing budget and want to get the project done by hiring the cheapest writer s. More often than not you will spending several hours of your valuable time trying to make the writer understand your project needs or rectifying the mistakes of the writer. Hiring a professional with great writing skills and understanding of audience is expensive but you will thank yourself later for all the hours of saved time and stress.Remember if you pay peanuts you get monkeys.
Instead, in this environment, you must offer irresistible bait instead, through the use of effective marketing language. The shopper (or in this case, the fish) will then come running, they will tell all their friends and they will bite your book hook willingly. A great book marketing strategy does not sell, but rather entices the visitor to action.
Have you ever met an author who behaves in these ways? I sure have-too many times. Perhaps you are even one of those authors. Hopefully, now you know better. Let’s face it-guerrilla book promotion doesn’t work when you act like you have a gorilla’s manners. Connect with your readers, but do it on their terms, without being pushy or rude. Be friendly, be straightforward, but also be willing to take “No” for an answer. When you are polite, you always make a better impression on your potential readers.