Article Marketing – Pros And Cons Of Expert Article Writing
The publishing business has changed dramatically in the past few years. Today, nearly anyone can publish a book it seems. Hundreds of thousands of new books hit the shelves every year. But very few people are successful at all in regards to marketing their books, with the average number of sales being around 200 over the life of the author. Marketing books is a real challenge for many people. In my work with hundreds of authors, I have identified 10 primary reasons why a book marketing strategy may fail.
Create a journal to keep track of your progress. Write questions and answer them from your readings. You’ll look back on this effort later to chart your evolution.
If you’re now asking yourself how you prove it, don’t feel alone. The reason for that is because you’ve never thought about it before and chances are, still don’t think of yourself as an expert. Give it some time, get used to telling yourself you know your work. You are an expert!
Mailing Out Unsolicited book s and Manuscripts: In submitting books to publishers, usually a query letter is sufficient. Nothing is worse than getting stacks of unsolicited manuscripts in the mail without return postage. The same is true with books for reviewers, especially when accompanied by a letter that says, “Thanks for requesting my book” when the book wasn’t requested. Furthermore, as the author, you’re wasting money. Most unsolicited books end up never being read and instead are donated to a library or Goodwill store, while the manuscripts end up in the circular file, and you’ll be lucky to receive back a formal rejection letter.
Book promotion is not easy. It will require all your resources, creativity and connections. A lot of authors want to have their books published in the traditional way. However, it is not easy to get your book published by a popular publishing company. That is why thousands of new authors resort to self-publishing. And here is where the importance of book fairs comes into play.
The fact is though, to boost your business profits, it is a huge advantage to mark yourself out as an expert. This applies whether you are selling to customers (for example the cupcake expert for your region) or to businesses (the local SEO expert). If you can do this, people will approach you rather than you having to knock on doors for business, you will get to do more interesting work as you are more in demand and you can justifiably charge a premium on the back of your expertise.
A fast way to build your https://expertwriting.io/ status is to teach on your topic. This can be done in person, or on the phone. When you teach on a topic, you are almost automatically seen as an expert on the topic. Plus, teaching classes or workshops can be another way to meet more people, add to your contact list, and develop another revenue stream, all at the same time.
The basic idea must be nurtured and then tested to the fullest. The best way to do this is with forward planning. A carefully worked out plot outline should show up any weakness in the original idea.
The last step in securing the perfect Ghost writer is to work together to develop the vision for your project. This is typically a paid part of the process. The vision may include clearly identifying the ultimate purpose of the book, developing a table of contents, establishing an audience for the book, creating a publishing plan, and determining what additional research, interviews, case studies, or information are required to complete the book. This step can take some time, which is why it is typically the paid first step in the Ghost writer’s contract. Once this step is complete you will know without a doubt whether or not your Ghost Writer is perfect for your project. If he or she isn’t, it’s not too late to back out (providing you pay all amounts you’ve agreed to!).
Retrieve your first draft and make whatever necessary changes you have come up with. Now you have the final draft (manuscript) which can be taken for editing. The proofreading is simply carrying out a spelling and grammar check, which you can do on your own, but the editing needs to be done professionally if you want the book to succeed in publishing. Find an agency that does this kind of work or an individual editor with a good track record.
The easiest way to become an expert author is to write an article about your industry and submit it to EzineArticles. Then when you send information out to a prospect you can give them a link to your article or even print it out and include the title expert author on all of your promotional material.